Hint 8 - Quality
Quality instead of quantity - everybody heard that but not that many people live it. Many surfer use the internet to get fast information. They don’t want to read ten pages to get certain information. If you think it is absolutely necessary to give the surfer really deep information about a certain topic, split your page: Offer a short summary for those who are not interested in reading ten pages, and for those who want to know more, well offer it on an extra page.